Experienced entrepreneur and business owner, Karl Scheible, from Sandler Training presents on qualifying sale leads with prospective buyers.
Buyers have a system that has evolved over the years that has effectively neutralized traditional sales. There are several mistakes a salesperson might make resulting in the buyer objecting. Learn how to 'qualify hard and close easy'.
There are plenty of ways that you can make sales and build relationships with potential buyers, but it comes down to understanding the process that the buyer goes through and where the salesperson fits in. Karl Scheible from Sandler Training presents on understanding the professional buyer’s process.
Sales expert and media consultant Ryan Dohrn of 360 Ad Salesand Brain Swell Media presents on six sales strategies that media teams can take and implement to increase online revenue.
Ryan Dohrn of 360 Ad Sales and Brain Swell Media presents on ten traits and practices of sales superstars from around the world that—when adopted and practiced consistently—lead to sales success.
Ryan Dohrn of Brain Swell Media and 360 Ad Sales present on how to get advertisers out of the objection-based “red light mode” and into the receptive, open-minded “green light mode.”
Red light mode typically means that the prospect isn’t listening, and the answer is ultimately going to be some version of no. For example, if you offer a client a free ad and they automatically decline, saying their budget is used up (which, of course, isn’t an issue if the ad is free), the client is clearly in red light mode and was planning on saying no from the get-go.
Print publications have been running Reader’s Choice programs for years in their communities and have found a great deal of success with these polls. Now, with new digital platforms, there is even more opportunity to grow and expand these strategies, and as an industry, publications need to take advantage. By capitalizing, magazines and newspapers can grow engagement with readers and SMB advertisers, while also generating substantial revenue and collecting valuable crowdsourced content.
Digital is the ultimate platform for promotions, and when this medium is fused with the power of print, your company has the potential to experience growth, an increase in revenue and generally outstanding results. Matt Coen and Julie Foley of Second Street present on promotions and—more specifically—the intersection of print and digital promotions.
In 2008, online promotion exploded onto the map, pulling in over $12 billion in revenue. In 2012, numbers reached $40 billion and are expected to soar to $80 billion in 2017, meaning that many companies are utilizing this effective method, and, in many cases, are partnering with media companies and agencies to do it. Matt Coen and Julie Foley of Second Street Promotions Lab present on four case studies in which advertisers have worked with their partners to create results through a number of different promotion methods.
