Sales expert and media consultant Ryan Dohrn of 360 Ad Salesand Brain Swell Media presents on six sales strategies that media teams can take and implement to increase online revenue.
10 Secrets Of Ad Sales Superstars
Ryan Dohrn of 360 Ad Sales and Brain Swell Media presents on ten traits and practices of sales superstars from around the world that—when adopted and practiced consistently—lead to sales success.
Ad Sales Training: 10 Ways to Get Advertisers Out of Red Light Mode and Into Green Light Mode
Ryan Dohrn of Brain Swell Media and 360 Ad Sales present on how to get advertisers out of the objection-based “red light mode” and into the receptive, open-minded “green light mode.”
Red light mode typically means that the prospect isn’t listening, and the answer is ultimately going to be some version of no. For example, if you offer a client a free ad and they automatically decline, saying their budget is used up (which, of course, isn’t an issue if the ad is free), the client is clearly in red light mode and was planning on saying no from the get-go.