Print publications have been running Reader’s Choice programs for years in their communities and have found a great deal of success with these polls. Now, with new digital platforms, there is even more opportunity to grow and expand these strategies, and as an industry, publications need to take advantage. By capitalizing, magazines and newspapers can grow engagement with readers and SMB advertisers, while also generating substantial revenue and collecting valuable crowdsourced content.

Digital is the ultimate platform for promotions, and when this medium is fused with the power of print, your company has the potential to experience growth, an increase in revenue and generally outstanding results. Matt Coen and Julie Foley of Second Street present on promotions and—more specifically—the intersection of print and digital promotions.

In 2008, online promotion exploded onto the map, pulling in over $12 billion in revenue. In 2012, numbers reached $40 billion and are expected to soar to $80 billion in 2017, meaning that many companies are utilizing this effective method, and, in many cases, are partnering with media companies and agencies to do it. Matt Coen and Julie Foley of Second Street Promotions Lab  present on four case studies in which advertisers have worked with their partners to create results through a number of different promotion methods.