About Joe Pulizzi
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.
Joe Pulizzi is no stranger to content marketing, and he has seen this practice evolve over the years. Not only does he understand the latest demands of marketers, but he has a firm grip on the industry, which allows him to predict the future of content marketing more accurately. He has some fantastic tips for those new to the industry or for those who are looking to improve their existing strategy.