4 Content Marketing Trends To Follow in 2020

We have good news and bad news for you. The bad news is that the content marketing strategy that has been working for your brand perfectly in 2019 will not work in 2020. The good news is that if you adapt your strategy to current content marketing trends, your content marketing agency will easily achieve the desired results in the new year.

The key problem is that modern customers feel overwhelmed by the content options. And as you have probably noticed, it’s getting more challenging to grab their attention. To understand what specific content your target audience is ready to consume, check out the following four content marketing trends.

Video Content

Video content is not a new trend. And it’s highly likely that your current content marketing strategy is focused on video content production. But the point is that to succeed in 2020, you should generate even more videos than you did before.

Results of the resent survey reveal that 54% of consumers want to see more videos from brands and businesses they follow online. So you should expand your video content strategy, and start shooting new types of videos. Here are a few content ideas to consider:

• TikTok videos – If you target Generation Z, you must create videos for this new popular social media app. Since consumers are becoming increasingly skeptical of traditional ads, the raw, unedited videos on TikTok help to engage the audience better than other types of content.

• How-to videos – Are you struggling to sell products that are new to the market? Try to create videos that explain how to use, apply, wear, install, or clean your products. Provide your customers with the answers to the most frequent questions, and you will double your sales.

• Customer testimonials – People do really care about the opinions of others. So if your satisfied customers share video testimonials, it will help you to convince your prospective buyers to try your products.

• Unboxing videos – Modern customers are obsessed with this type of content, and scientists still struggle to explain why. Unboxing videos are cheap to produce, so even if you operate on a tight marketing budget, you can afford it.

Content Personalization

According to the recent marketing research, 90% of consumers feel positively towards the brands that “treat them as an individual”. And they feel negatively towards the brands that use a “one-size-fits-all” approach in marketing. For this reason, the primary tasks of every modern company are to produce personalized content and to create a personalized shopping experience.

Here is a list of tools you can use to boost your content personalization efforts:

• SurveyMonkey. If you want to personalize your content, you should know your customers better first. Survey Monkey is a great tool you can use to run a survey and collect the personal data you need.

• TopEssayWriting – it’s a writing service that employs highly-qualified content strategists. You can use it to create personalized social media posts, emails, articles, and other textual content.

• If-So Dynamic Content – it’s a WordPress plugin that allows personalizing any content. The plugin automatically adds or replaces content according to the visitor’s profile or interaction with the site.

• MailChimp. It’s an email marketing tool that allows companies to send the content that matters to the target audience the most. If you want to create a personalized shopping experience for every customer, use MailChimp.

• ClassyEssay – It’s another online writing service. You can use it to get professional assistance from experts in content personalization.

User-generated Content

Studies show that 66% of UK buyers and 63% of US buyers trust customer photos and videos more than they trust content published by brands. And it means that that if you want to convince your target audience to buy your products, you don’t really need to work hard to create tons of content. You can just use content published by your real customers for free.

“User-generated content (UGC) is a game-changing trend that you can use to improve your business. In 2020, don’t spend your entire marketing budget on content production. Invest some money in engaging your customers in a content generation – and you will be amazed at results” says Trevor Robbins, a content strategist at Studyker and WriteScout.

Here are a few tips on how to collect more user-generated content:

• Choose a branded hashtag, if you haven’t chosen one yet.

• Use the bio of your social media account to explain to your customers what they should do to get a chance to be featured on your website or Instagram.

• To boost your efforts, use email marketing. Offer your customers a small reward (e.g., discount for the next purchase, coupon code) for writing a review.

Voice Search

Voice assistants like Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby, Google Assistant, are not a new thing to the market. According to new research, seven out of 10 owners of the voice-controlled devices now use devices daily, up from four in 10 a year ago.

People use voice assistants not only to check the weather or play music but also to research and buy products. And the experts suggest that voice-based shopping will jump to $40 billion in 2022.

If you want your brand to benefit from this trend, you should adjust your content marketing strategy accordingly. There are four things to consider when creating content for voice search:

• Choose long-tail keywords over short-tail keywords.

• Use more natural language and write your blog in a conversational tone.

• Add frequently asked questions with answers to blog posts

• Simplify everything. Substitute sophisticated phrases with the words that people use in real-life conversations. For instance, write the word “use” instead of “utilize”.

In Conclusion

Follow these five content marketing trends in 2020, and you will achieve all the goals set. Also, keep watching the market and revisit your strategy if a new trend emerges. Don’t ignore the trends, and your business will stay profitable in the long run.

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About Angela Baker

Angela Baker is a self-driven specialist who is currently working as a freelance writer at BeGraded and Subjecto writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That's why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.

Content Marketing Tactics You Need To Have In Your Strategy Today!

For quite some time, content marketing has become a valuable aspect in a marketers’ success. Today, almost all the B2B buyers are emphasizing content for making better purchasing decisions and are also accessing content at a much higher rate via their mobiles and tabs. All these trends have led to higher user reliance on the content in research and purchase decisions.

However, even though content marketing is a valuable aspect, only 69% of the businesses have a documented marketing strategy, say sources. And in this 69 %, some companies use KPIs to measure their success, while others rely on marketing ROI. But, whatever the metrics may be, it is no surprise that a documented marketing strategy is essential to make your content marketing campaign a success. At least that’s what almost 51% of the B2B marketers have to say!

So, if you’re sailing on the same boat and thinking about how to build a perfect content marketing strategy for your business, then congrats, you’re at the right place! In this article, we’ll be covering some vital content marketing tactics you need to have in your business strategy.

Let’s get started!

#1. Identify Your Business Goals

The first and foremost aspect of creating a robust content marketing strategy is to identify your business goals accurately. The short statement stating your business goals will make your business priorities more transparent and would also help you to make a successful marketing campaign. It will correctly deliver the right content to your target audience and will also provide you the benefits of a particular marketing campaign.

Some common examples of business goals include -

1. Improving revenues

2. Making more sales

3. Getting more traffic

4. SEO Success

5. Social Media Engagement, and much more

#2. Emphasize On Visual Content

People often skim content nowadays, and that’s the most hurtful thing for a writer to hear. According to a source, almost 80% of the readers skim the content written in the article. However, it isn’t true that if they skim your first paragraph, they don’t read your article. They do, and if there are eye-catching visuals, then chances get almost double. Visuals increase the desire to read content by nearly 80%, and that’s why popular sites such as Venngage, uses almost 200 images in a single article.

However, using blunt images cannot be considered as visual-rich content. The modern generation needs a little more than that because of their cliche nature. So, to solve the issue and to make your content more appealing, you can try and involve infographics, charts and graphs, relevant images, slideshow, and so on. You can even try to include high-quality videos to make your post more appealing, as readers are 85% more interested to buy your product after watching a video about it.  

#3. Share a Readable & Well Written Content

A perfectly explained, and exciting content has more chances of getting shared by the people than a plain blunt text. And while pointing out the readable content, we are talking about the content with -

1. Longer Length (up to 2000-2500 words)

2. Full of Visuals

3. Emotionally appealing

4. Trustworthy (Full of facts)

5. Promotable, and so on

So, always try to create content that satisfies all the points mentioned above. It should be shareable, hilarious, relatable to your target users, and should focus on their pain points. Please write at least a 2000-word article, and share it with an influencer to get his/her feedback. If your post is good enough, the chances are that they can even share that on their social media platform.

#4. Don’t Forget To Include Facts

As discussed in the point mentioned above, a trustworthy article has more chances of getting shared by the people than an ordinary story-telling post. You need to be very careful while building content and should always act according to the facts and actual information. It might be possible that what was true three years ago might not be at present.

So, think, tactically! Instead of believing in a certain thing, try to get accurate information about it. Although the chances of getting different results are high, that’s how we become experts! Through brainstorming and a creative mind, you can come up with new ideas that others can inspire from in the future.

#5. Leverage the Hedgehog Content Model

You might be thinking what a hedgehog has to do with the content marketing strategy! Well, it simply indicates that you should start from where you currently are. A hedgehog model implies that you should start small in your initial days, and then should proceed to achieve higher results. It would be best if you stopped worrying about generating 1000 monthly visitors in your starting days.

Focus on creating a consistent content marketing strategy and then scale it up as your business grows. If you can achieve those small targets, then the possibility of attaining more also increases significantly. You can start by sharing your content with your friends over your social media platform. The same concept can be applied to your email marketing campaign too.

#6. Figure Out the Best Content Channels

As you start posting content on various social media platforms, after a specific time, you might get an idea of where you’re getting the most of your audience. So, it would be best if you started focusing on it. In other words, working on a particular platform for making a successful online presence is necessary to make your marketing strategy work. It’s best to focus on what’s working for you rather than trying all of them simultaneously.

However, to be very sure about your most beneficial marketing channel, you need to rely on web analytics. Don’t worry, the internet today is filled with web analytics tools that provide you with the vital user-engagement data. For instance, you can use the Google Analytics tool to see where your content is being shared the most. You can also get to know the top content that was most liked by your target audience and can then work to create more such content.

#7. Use Native Ads but Don’t Be Deceptive

Native ads are an aspect of online marketing where the content matches the platform on which it is shared. To be more precise, native ads mean perfect content for the users of a particular platform. It would be best if you were very specific about the content you’re sharing, as in, it should relate with the audience on that platform.

Native ads aren’t new to the marketing world; they are prevalent for quite some time. This fantastic marketing tactic helps to make your content more than a promotional piece of shit. Though many people think that native ads don’t work like regular marketing techniques since they don’t look like ads, many big companies NYtimes and Newscred, promote native ads openly. All in all, if you want native ads to be a part of your marketing strategy, then post content related to the sharing platform you are using.

#8. Conduct a Competitor Analysis

Knowing what your competitors are doing isn’t optional today if you want to be successful in the global market. You need to identify your competitors at an early stage and should keep an eye on them to succeed in the competitive market. You can even integrate this crucial research into your marketing strategy to improve and transform your vital business aspects.

Improved business automatically implies better conversion rates, and that’s what everyone here is looking for! And the most popular way of spying on your competitors is through automated tools. For instance, you can search a keyword related to your niche on Google and can see which all companies are using those keywords and are competing with you.

#9. Be Ready To Evolve

Last but not least, be ready to evolve. And with that we mean, to change gradually with time. If you are involved in content marketing strategy, then you should always remain flexible and should adapt to the latest ongoing trends in the app development market. And if you’re a user, you should always try to read great topics to increase your knowledge about the current trends.

Evolving as a business also signifies keeping pace with modern users. With the digitization in the global market, things tend to change drastically, and so the user’s thoughts. So, always look for the topics that are generating enough results, and if it isn’t, then leaving it is the best solution. Remember, to stay updated and to be flexible, and you’re good to go!

Final Takeaway!

So, what were some of the content marketing tactics that could help you in making your business successful in the global market? Apart from all these strategies mentioned above, there are many other tactics like continually running A/B tests, paying attention to the core business values, segmenting users, etc. You can always select what best suits your business needs. In the end, it’s not the best content that matters, but how well you present that content in front of your audience is the real thing.

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Ranking Higher: 5 Effective Ways to Find and Implement Niche Keywords

Unlike many business leaders, SEO experts understand the importance of proper keyword research and implementation for the success of your content, PPC, and digital strategies in general. No matter if you’re launching a new business venture, or if you’re running a well-established operation and are trying to develop your competitive advantage, it’s imperative to rank for those terms that are relevant to your industry, business, and niche in order to elevate your brand’s visibility and reputation.

That said, successful SEO is not just about ranking for those general industry-wide keywords that everyone is searching for, instead, it’s about discovering those niche longtail keywords that will attract the right customers, put you on the first page of Google, and incentivize people to venture onto your site. With that in mind, here are the five effective ways to find and implement niche keywords into your digital presence.

Brainstorm topics related to your industry

Of course, there’s always the easy way, and then there’s the right way to do keyword research. You could simply pop a few general phrases into the Google Keyword Planner and act on the results it dishes out, but just keep in mind that your competitors will probably get the same results, the same suggestions, and therefore make similar if not identical decisions to yours. That’s no way to rank high for niche keywords or to get ahead in the competitive industry.

This is why you need to get creative (rather, your digital agency needs to get creative), and brainstorm alternative ways to get a hold of niche keywords. The goal of your marketing team should be to identify the smaller niches that are relevant to your business and your industry.

These sub-segments will yield interesting and unique topics that have their unique, niche keywords. It’s important that you put yourself in the minds of your customers, and think about the niche phrases they might be typing into the search engine. You can then plug those niche keywords into your keyword tool and see how they stack up.

Integrate a keyword research tool

If you’re not using a keyword research tool, then you’re just playing the guessing game, and chances are that your guesses are wrong. This will invariably lead to subpar performance and will fail to rank you higher in the relevant search engines, so you shouldn’t leave such an important element of your digital presence to chance. Now, there are many popular keyword tools out there, and many of them are free to use, however, you need to choose the best one for your needs.

Most keyword tools will display a basic list of relevant search terms, one that’s not broad enough to provide you with all of the phrases you could use in your copy. No, you need a whole host of niche keywords that you weren’t able to come up with on your own, so be sure to test out several tools to see how they compare, and choose the one that delivers the biggest number of keywords while preserving keywords quality.

Use niche keywords in your content strategy

Once you have managed to discover some intricate longtail keywords, it’s time to integrate them into your content strategy. This doesn’t just mean that these keywords should find their way into your blogs and articles, it means that you should integrate them into your entire digital presence, including your site’s headings and meta tags, PPC campaigns, landing pages, and more.

It’s important that this content is created by people who are knowledgeable about your niche and business, to make it as natural and appealing as possible. For example, law firm SEO content should be written by real lawyers in order to make the content as credible and authoritative as possible, and optimized by law SEO strategists to maximize the site’s ranking within its niche. Keep this important tip in mind when optimizing the content for your own business with niche keywords by having experts from your niche guide it to fruition.

Prioritize keywords according to your needs

When you’re optimizing your content, it’s important to prioritize your niche keywords. You can try to integrate every single keyword you found into the copy of every page on your website, but chances are that you will get penalized for keyword stuffing, and you might even get penalized for trying to rank pages that aren’t relevant to the keyword. That’s why you have to prioritize and know where to put your keywords.

Start by grouping keywords according to the types of services or products you offer. You should put niche keywords on the pages that are relevant to the phrase – such as “windshield repair “on the “auto glass repair” page instead of the homepage or the “about us” page. Bottom line, be sure to sprinkle niche keywords throughout your site wherever it feels natural, but make sure it’s relevant to the page.

Consider running an SEO audit

And finally, keep in mind that keywords, especially longtail ones, are constantly evolving with the online trends. This is why they require continuous monitoring and optimization. SEO is a long-term investment and a long-term commitment, so it’s important that you perform regular SEO audits and track the performance of these keywords on your site and assess whether or not they are helping you reach your goals. If not, it’s important that you act instead of hoping that things will change on their own, because you don’t want to lose precious time on the keywords that aren’t converting. Simply repeat the research process, and integrate new keywords into your content and site.

Wrapping up

While it is important to integrate those general industry terms everyone is searching for into your digital presence, finding and integrating niche keywords becomes even more important if you’re trying to surpass your competition and develop a strong competitive advantage. With these tips in mind, you can discover those keyword opportunities that your competitors haven’t found yet, and integrate them into your content with professional optimization to build brand awareness and reputation, boost organic traffic, and incentivize conversions.

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Photography and Branding: How to Leverage Your Lifestyle Portraits

Many brands may not realize the importance of images for capturing their vision or mission statement.

Today, David and John discussed why brands should take photography seriously.

John DeMato is a lifestyle portrait photographer. He has worked with entrepreneurs and thought leaders, by capturing high-quality images that present inspiring, entertaining, and informational elements which entice people to follow a brand.

But it’s not as easy as picking up a camera and snapping a photo.

John is much more than just a photographer – he goes above and beyond.

John sets his clients up for success by educating them on how to effectively leverage their image content for blogs, social channels, publications, websites, advertisements, and other platforms.

The Importance of Building a Connection

With amazing credentials and a stellar reputation, you’d think it’s easy for clients to trust John immediately upon meeting him.

However, trust and comfort are two very different things.

John believes that in order to get amazing shots, it’s important to build a connection and healthy rapport with clients.

Photography isn’t magic – great shots don’t just happen.

As a subject, if you’re working with a photographer that doesn’t make you feel comfortable, the images will reflect that.

John likes to build a nice conversation with lots of back-and-forths to make clients feel as comfortable with him as possible.

This helps with branding as well because it helps give photos a deeper vibe. John mentions that many photographers might be able to capture the right lighting, angle, and create a perfect image, but they lack depth, emotion, and mood.

They don’t accurately represent a brand – they're just great photos.

John says that photography for branding should visually tell your story. Lifestyle photography for a brand should accomplish two goals. It should:

1.       Establish your expertise.

2.       Provide value to potential prospects because you solve their pain points.

According to John, it’s so important to find the right photographer who can capture a wide range of emotion: everything from rage-filled rants to celebrating wins.

John’s Unique Approach that Helps Him Deliver Top Results

John points out that every entrepreneur is in a different place and has different needs.

Far too many entrepreneurs and thought leaders select a lifestyle portrait photographer based on their price tag and portfolio. While the photographer’s work should speak for itself, it’s also important to get along with one another.

A lot of times, a client may not realize what they want until they’re sitting at home looking at the photos later. John’s job as a photographer is to really get to know his clients and ask a lot of questions to figure out where they’re at with their business.

From there, he can maximize the effectiveness of every session.

It’s hard to pinpoint exactly which questions John might ask to get to know a person because it varies so much. Every entrepreneur has a different vision for their brand, a different personality, and their business is at a different place.

John spends a lot of time getting to know his clients before he even picks up any equipment. In fact, sometimes, his interactions with clients last for two and a half hours. This gives John time to identify the different emotions he’ll need to capture and the types of images he will need to shoot.

It’s therefore crucial for a lifestyle portrait photographer to understand how and where entrepreneurs and thought leaders will use these images on social media or other platforms.

John assesses all of this to deliver the best results possible. That’s how he creates lifestyle portraits that visually punctuate for brands.

The Importance of Being Yourself and Not Striving for Perfection

John says that although it sounds trite, it’s important to be yourself and feel comfortable in your own skin.

Yes, we hear this all the time but here’s what it means.

By being himself, John was able to open himself up because he wasn’t afraid to say what’s on his mind. This allows him to produce the best results possible for clients.

Don’t forget to get your back-end strategy in order.

The last thing you need to do is fumble around with your camera because your client will notice. This will kill any momentum you’ve created while building a rapport.

When you treat your equipment like an extension of yourself – and feel comfortable with yourself – your client will feel comfortable too.

In that scenario, everyone wins.

Retouch Your Images – But Strategically

John also points out that his mental health is more important than reaching an unattainable goal. That’s why he abandoned perfection a long time ago – there's no such thing.

So, does John retouch and edit his images?

Yes, but very strategically.

It’s important to remember the entire purpose behind lifestyle portraits for your brand: you want to appear authentic and professional.

In some cases, this might mean erasing a pimple or lightly brushing a wrinkle – but you still want to look like yourself.

The entire goal is to help build trust with your prospects.

You can’t do this if you look a certain way on LinkedIn but a client can’t recognize you when you meet in-person. Because whether or not people realize it on a conscious level, this does diminish trust.

How to Properly Leverage Lifestyle Portrait Photography

John says that lifestyle portraits are gold because they add social proof that you’re a thought leader. As you can imagine, the uses for these photos are endless.

Yes, they make great social media photos, print magazines, blog posts, and website headers, but they can do so much more.

John has shot countless photos of Ted Rubin at speaking engagements and other events. He’ll often see Ted throw some inspirational text over an incredible image where Ted’s body language is also telling a story.

That’s the lifestyle aspect of it – portraying yourself as you are in a professional manner.

How you leverage these photos to really get your vision and message out there is completely your call.

You can follow John DeMato on Instagram @DeMatoPhoto or visit his website.

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About John DeMato

John is a branded content creator who works with high-level, business leaders, thought leaders and various other change agents to produce high-volume, image libraries that present informational, entertaining and inspiring aspects of their brand to their followers.

Team Alignment – Why It’s Vital to the Success of Content Marketing

If you work with a marketing team – consider yourself fortunate.

Trying to take care of every marketing task on your own can be overwhelming. It can also be rather limiting. After all, just how many topics or different angles on an already well-covered topic can one person come up with?

When you have a team, though, you have an opportunity for greatness.

Some people might disagree with me, though, citing the fact that teams can suffer from egos, misunderstandings, and hurt feelings.

That’s definitely true. We’re all human and make mistakes and rub each other the wrong way. But at the end of the day, a marketing team that gets on the same page and works together can accomplish great things.

In fact, Margaret Magnarelli, the Senior Director of Marketing at Monster.com, backs up that point. Her suggestion is to do all you can to ensure that your team is in proper alignment.

Start by Getting Clear on What Content Marketing Means to You

Getting aligned actually starts with you.

You need to be clear on what content marketing really means to you. Only then can you successfully express your thoughts and plans to your team and anyone else involved in the marketing and production of your product or service.

When Margaret and I spoke recently, she explained what content marketing means to her.

“I take a pretty broad stand…content marketing is a way that you use messaging across your organization – the traditional being the blog, your social channels, your site copy, sales enablement, customer service dialogue, conversation design – to engage with buyers, build relationships, and ultimately drive conversations and revenue. I think to do it right you have to be customer obsessed.”

Getting clear on what content marketing is to her has helped Margaret to convey her goals to her team. This is a great way to ensure that everyone is on the same page, which is an important step toward team alignment.

Team Alignment: Why It’s Imperative and 4 Steps to Make It Happen

If you want to be successful in business, you need to make sure everyone on your team is working for the same goals.

Some people think having a mission statement is enough to keep everyone on the same page. But really, it’s going to take consistent effort to make sure you’re always on the same page.

Margaret provided four tips that can help marketing teams to do this.

1. It All Starts With Adequate Training

When Margaret first started working for Monster.com, she spent the first 90 days working very closely with her team. She spent a lot of one-on-one time with each team member so that they would understand how she worked, what she wanted to achieve, and what she expected from them.

You might thing 90 days is pretty impressive, but Margaret actually wishes she’d spent even more time training her team. The more time you spend with them, the better understanding there will be all around.

Spending time with your team members is an investment. You’re explaining to them how you’re all going to achieve success. And you’re doing so in a way that will allow them to be just as successful without you as with you right there beside them. (We all need vacations, after all!)

2. Incorporate the “How, Now, Wow” Content Strategy

One of the best ways to stay in alignment is to have a content concept plan. Margaret came up with a strategy that works really well for her team. It’s called “how, now, wow.” She and her team create content based on these three pillars.

• How – This is “How To” content. It tends to be evergreen information and is meant to help readers overcome problems or achieve goals. You can use this content for blogs and newsletters.

• Now – This is not evergreen content. Rather, it is now – of the moment, fresh, and modern. These are stories related to what’s trending in the news and entertainment worlds. This content can be used for blogs and social media posts.

• Wow – These stories are shared mostly via social media. They tend to evoke an emotional response and are typically funny or touching.

These three pillars form the framework that helps your team think about what you’re doing and whether you’re serving your audience well.

3. Creative Freedom, Trust, and Delegation

Once everyone is on the same page, it’s vital that you learn to trust your team. Give them the creative freedom they need to thrive. Delegate projects to them without micromanaging them. Be open to suggestions and ideas, and let your team run with them to see if they work. Just make sure they stick to your basic guidelines.

4. Maintaining Regular Communication with Your Team and Other Departments

Regular creative meetings are a must. These meetings allow your team to bounce ideas off of each other to see what will work and what won’t. It gives everyone an opportunity to contribute, which is a great way to get different angles on stories/tips that have already been written about.

Additionally, it’s important to communicate with other departments that are involved in the creative process. Power point presentations are a great way to let graphic designers and videographers know what you want and why you want it that way.

You’re Not an Island – Success in Business Comes from Teamwork and Collaboration

Your number one goal as a business owner, marketer, or employee is the success of the company you’re working for. Every task you have, every product you make, every customer you serve – it’s all for the good of the company.

And the only way you can be truly successful is if you work well with your team.

As a business owner or marketer, you have a big job to do. Trying to do everything on your own is not the way to get it done.

Make sure your team is well aligned. Learn to trust their vision, inspiration, and efforts just as much as you trust your own.

When you do that, your team will enjoy the process and work even harder to ensure the success of your company.

We’re recognized as a top content marketing & copywriting company on DesignRush! Check us and other great content marketing companies out here!

If you’d like more tips from Margaret, make sure to follow her on Twitter. You’ll find her tweets completely inspiring.

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About Margaret Magnarelli

Margaret Magnarelli is the managing editor for content and senior director of marketing at Monster, the leading global platform for connecting jobs and people. At Monster, Margaret oversees a brand newsroom made up of seven content creators (all ex-journalists) who produce articles, social assets and videos aimed at job seekers. Her team took home the Content Marketing Institute’s 2016 award for Best Content Program and was a finalist for best infographic; she was a finalist for Content Marketer of the Year. Her team also was a finalist for Best In-House Content Studio from Digiday in 2016. She’s presented on content marketing at Content Marketing World and at an ANA Content Marketing Summit. Previously, Margaret served as executive editor at Money magazine and Money.com, and has been an editor at Good Housekeeping and Seventeen magazines as well. She’s written a book on tween idols, she’s expert in all things charcuterie, and she helped define the word snarky—no, seriously.