A short while ago, we published the post, “E-commerce Marketing: Build a Successful E-commerce Business Using Social Media.” If you’ve been applying those tips, you’ve already an improvement in traffic. Would you like to know how to rev up sales even more?
In this post, we’re going to approach marketing with an oldie but goodie – email marketing. We’ve got an information-packed infographic, created by the team at EveryCloud that will give you a great grounding in email marketing and some excellent tips to improve open and CTR rates.
For now, though, we want to focus on just one of the tips on the list – segmenting your email list. We’re focusing on this in particular because it is something that few of us ever think about. That’s a pity – get this right, and you’ll be able to create one killer email campaign after another.
What Do We Mean by Segmenting Your List?
Running an e-commerce store, you’ve got a big advantage over a lot of other businesses. In order to buy from you, the client needs to provide their names, addresses, date of birth, phone numbers, and a range of other information.
In other words, where most companies have to rely on a simple opt-in form with minimal the information completed to build their lists, you’ve got a wealth of information. What’s more, information is highly accurate. You’ve hit the jackpot.
Now, naturally, you’ll also want to build your list using a simple opt-in form on your site. If people want to subscribe to your newsletter, but don’t want to buy, they won’t go through the full registration process. It’s wise to have a backup.
For those people, you’ll be in the same boat as other businesses – looking for an alternative way to get more data. Fortunately, this can be quite simply managed. You could send a simple form out after they’ve signed up, to gather the rest of the information you need.
Now you’re going to take that information and find a logical way to group together similar clients on the list. You could sort them by age, geographic location, last purchase, marital status, and so on. Find something that works for you.
Now Create Your Campaigns
The reason that segmentation works so well is that you create a separate campaign for each group. Each message that is sent will be personalized to speak to that group’s needs. This makes your messages more relevant to the recipient and increases the chances of them finding something that they’re interested in.
Give it a try and see for yourself – you’re bound to love the results.
