Does your company use Google Apps and Gmail to manage its client base? As the number of your customers grows, manually collecting, managing, and sharing customer data via Gmail gets more challenging.
Even when working on the same projects and with the same customers, your team members have separate address books in the Gmail Contact Manager. They waste their valuable time having to update and share the same contacts individually.
That is because Gmail does not have contact sharing capabilities. That leads to the creation of silos between your marketing, sales, and customer support teams. Consequently, the lack of data centralization creates productivity gaps and inconsistencies in customer service.
That is where Shared Contacts for Gmail can help. Here is how this tool can benefit your marketing efforts.
What Are Shared Contacts for Gmail?
Shared Contacts for Gmail allows your marketing, sales, and customer service departments to create, update, and share Google Contacts.
Rather than using separate address books and manually managing data, your teams can bring customer data together in shared, cloud-based address books.
Shared Contacts for Gmail offers a wide range of features that may benefit your marketing efforts. Some of them are:
Creating shared address books from various locations, which is crucial to remote teams.
Defining access permissions in your organization to protect customer data
Sharing and synchronizing contacts from Google Contacts
Unlimited sharing of contacts and contact groups
Mobile and Outlook synchronizations
Sharing with external domains
Advanced logging and security features
Unlimited contact backups
Live chat and email support
Let’s see how it can benefit your marketing efforts and maximize user experiences.
Managing and Centralizing Customer Data
Collecting customer data and managing conversations across various channels can be challenging. That is where Shared Contacts for Gmail shines.
The tool allows your sales, marketing, and customer service departments to centralize customer data. Team members working with the same customers can create shared, cloud-based databases.
They can update data in real-time and make it accessible to other team members. In other words, your employees do not need to waste time creating, updating, and sharing their address books manually.
Shared Contacts for Gmail can also serve as a basic CRM solution for your business. Team members can attach various files and fields to provide coworkers with invaluable insights into customer behaviors. For example, they can track each customer’s sales activities and add them to the Notes section.
When all team members have access to the same customer data, they can provide personalized customer service, shorten the sales cycle, and build stronger relationships with customers.
Improving Customer Service
Tech-savvy customers use various communication channels, such as phone calls, live chat, emails, and social networks. Unsurprisingly, they expect your brand to provide real-time, individualized, and multi-channel customer service.
Research studies found that 90% of customers rate immediate customer service as important or very important.
Shared Contacts for Gmail can improve the quality of your customer service in multiple ways.
For starters, Shared Contacts for Gmail integrates seamlessly with Google Apps. Therefore, it allows you to add and update shared contacts directly from Gmail. It makes it easy for your customer service agents to share customer information with their team members.
Since customer data is automatically updated and kept in a central location, your sales and customer service teams can access it instantly via multiple devices and locations. That allows for real-time and more targeted customer service.
Personalizing Customer Experiences
With the rise of advanced data analytics tools, customers have become more demanding. They now expect businesses to provide highly personalized and relevant user experiences.
According to statistics, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Moreover, in the era of GDPR, 90% of consumers are still eager to share their behavioral data if additional benefits are provided.
Therefore, personalizing customer experiences is not optional anymore. It is obligatory for any business planning to convert leads and build meaningful relationships with them in the long run.
Now, you can use Shared Contacts for Gmail to personalize user experiences in many ways.
For starters, you can provide relevant customer service. With the contact data just a few clicks away, your customer service agents can personalize interactions, address customers’ pain points, and provide quick solutions to their problems.
Also, by having fast access to your contact lists, your marketing and sales teams can build trust with target customers. For example, they can use customers’ first names, previous purchases, and demographic data in email marketing campaigns to increase open rates and conversions.
Segmenting your Customer Base
Serving your newsletter recipients with one-size-fits-all content does not cut it anymore. To email newsletters that convert, tailor them to users' specific needs and preferences.
That is where Shared Contacts for Gmail can help you.
Namely, when used strategically, this nifty tool offers basic CRM functionalities. For instance, it allows sales and marketing teams to segment leads and customers based on the pre-set variables, such as their location, age, gender, job title, or position in the sales cycle.
Marketers can break your newsletter list down into narrower segments and provide recipients with highly individualized and meaningful brand experiences. For example, if you market to customers in different time zones, you may want to segment them by their location. That way, you can determine the best time to contact each group of leads.
Over to You
In 2021, digital marketing is all about user-centricity.
That is where Shared Contacts for Gmail steps in.
Rather than creating and managing address books individually, your marketing, sales, and customer service tools can develop shared, cloud-based customer bases. Seamless, cross-team collaboration maximizes productivity, saves time, and streamlines recurring tasks.
Most importantly, Shared Contacts for Gmail removes the silos between your departments, allowing team members to provide personalized and timely customer experiences at every touchpoint.
To try and see whether the tool meets your team’s specific needs and requirements, request a 15-day free trial.
How do you use Shared Contacts for Gmail to boost your marketing strategy? We are listening!
