Backlinks refer to sites linked to your website. They not only drive organic traffic to your page but are also known as the top-ranking factor for the majority of search engines. The better your backlinks are, the higher your website's authority is. The greater your chances of standing out from the competition. Search engines rely on backlinks to judge the website quality, which is why backlinks are the most significant part of effective SEO. No matter how much effort you put into other SEO strategies, your website cannot reach the first page without taking linking building into account. Despite the significance of link building, unfortunately, it's not easy to acquire quality backlinks. However, some smart tips and strategies can increase your chances of getting quality backlinks for successful link building. Here are a few of those tips and techniques.
WHY SEO?
Before moving on to the main topic, you might want to learn more about SEO applications and see if it's worth your time in the first place. It's the priority of today's digital marketers and even online legal services. For example, if you have online legal services, without proper law firm SEO, you won't be able to appear on the first page of SERPs. There's a variety of different SEO techniques, such as keyword strategies, link building, competitive research, and many more. However, maintaining proper SEO for law websites is challenging. Any law related website must have a high authority built up, using SEO techniques to provide a better user experience and get higher ranks.
People nowadays look into the best SEO services to perform digital marketing like a pro. Several other types of websites take advantage of SEO, as it's the only way to earn a higher rank on SERPs without emptying your account. The fact that 70% of marketers acknowledge SEO as more effective than pay-per-click further proves the point. SEO is not only used to gain a higher position on SERPs, but it also serves well for gaining organic traffic, increasing authority. Most importantly, SEO is used to stand out from the crowd in online businesses' emerging competition. But, as discussed earlier, to unlock the full potential of SEO, you'll need to learn these link building tips and techniques.
SKYSCRAPER TECHNIQUE
The skyscraper technique is all about finding linkable content and creating better copies or updates to gain quality backlinks. However, there's some in-depth knowledge that you'll need for this technique. The first step is to find linkable content. For this purpose, you need to have some patience and good taste for content that's both popular and relevant to your website. You can start by doing a simple search on search engines for your website's most relevant keyword and describes it the best. Once you find related websites with popular content and quality backlinks, you need to improve and update their content. However, it's better to refrain from creating very similar copies, as it won't be much of a help. Try to bring something fresh out of the same popular topics that people would like to explore. For this purpose, you can talk about misinformation, making it more informative, link in research studies, and most of all, try to make it engaging. Furthermore, increasing the word limit can also increase detail and gives you a chance to place more keywords.
CREATE ATTRACTIVE CONTENT
While the skyscraper technique can help you find popular content, it still won't be your original content, which is necessary for a better backlink profile. So, one of your priorities must be creating content that attracts people to link to your website, naturally. You can start a blog and write about popular topics using an attractive vocabulary and writing tone. While there's not much to learn about making exciting content, there are a few ways to place it. Perhaps the most popular way to convey your message online is through infographics, as people like to visualize things. So, it's a great idea to incorporate images and videos on your website, to increase the chances of getting backlinks.
Moreover, you can use lists to create even better content. People can grasp concepts better via some accurate, readable collection. Ultimately there will be a big possibility that they will click on your content right away and link them to their websites. Another way to create fetching content is by conducting interviews. You can partner with other related online businesses to interview their personnel. The person doesn't need to be a superstar. Undoubtedly, the person will share the interview on their website, leading to a better backlink profile for you.
BUILD RELATIONSHIPS
Other popular websites and people like journalists are not going to link to your website unless you've built a lasting relationship with them in the online world. Fortunately, there are a plethora of opportunities to engage with other businesses to create new contacts. Communities, forums, and other social groups are a quick way to start with this task. However, make sure you build relationships with only the relevant websites; otherwise, it's of no use. Start by taking part in relevant communities by commenting on posts or by posting engaging content. As you initiate valuable discussions and gain people's interest, you will start to make relationships along the way. You will acquire quality backlinks and gain a more in-depth insight into the industry while having the chance to talk to many interesting people like yourself.
RESEARCH YOUR COMPETITORS
If you cannot find quality backlinks by yourself, then spying on your competitors will conveniently get you some. For this purpose, you'll need to use competitive research tools explicitly designed to find your competitors. First, to start analyzing your competitors, make sure that you only select websites with a healthy backlink profile containing the most popular links. As you research those websites, you may notice some common backlinks amongst your competitors that your website lacks, so try to get your website linked to those first. Most importantly, you must always keep an eye on your competitor's changing backlinks to gain better linking opportunities and to stay on top of the competition. If you're still unable to acquire the backlinks your competitors are using, try to identify and emulate their link building strategies.
FIX BROKEN LINKS
As you build up links for your website over time, some of these links will turn into broken links. This problem can result from location changes in pages, or a website using your link might have misplaced or misspelled it. Either way, these links lead to non-existent pages, often giving the frustrating error 404. Such problems are harmful to link building and are also highly detrimental to your website's health and lead to a mediocre user experience. Considering the consequences of broken links, you must look for your mentions across the internet and identify the broken ones. If you find broken links on other websites, request them to fix it as soon as possible. You can also try using tools to find broken links if it's challenging to do it manually.
Additionally, there may be mentions of your products across the internet that aren't linked at all by users. In such a situation, you should ask the website owner to link it right away. To find such websites, try searching for the most relevant keywords or search for your website and services. However, if it's not possible manually, you can also use SEO tools.
UTILIZE SOCIAL MEDIA
While social media is not a part of on-site SEO, it can still make a huge difference as an effective way to gain quality backlinks. You will be able to reach thousands of people in a short time effortlessly, successfully providing people information about your website and guiding them towards your website. Choose the most relevant and popular social media, and provide viewers with engaging content as you do on your website. However, social media does not require long articles, so sticking with infographics and video content marketing is perhaps the best choice. Videos are known as the number one type of media for content strategies and marketing. Creating advertisements on social media platforms can also help to increase your website's visibility. As a result of this strategy, you will gain organic backlinks, which are essential to improve a website's authority.
Besides social media, you might as well try placing on-site social interaction features, such as comments and social sharing features. Suppose you're able to persuade people to share your content successfully. In that case, it will not only increase your visibility exponentially. Still, it will also get you a lot of backlinks faster than you expected. Furthermore, you can also add widget features so that users can place your website on their desktops or mobile home screens.
LINK OTHERS
To gain other websites' attention, you should also try to link to others in your posts. This way, you will build a good relationship and increase your chances of gaining their interest in your website. However, this technique may take some while before you start to acquire backlinks. Nonetheless, it's a good strategy if you're willing to have some patience. If your content is engaging and informative, you might even attract them faster than you expect.
INTERNAL LINKING
Internal linking is essential for a robust backlink profile and also an efficient technique. It allows you to create on-site links, linking to different pages of your website. Internal links help users gain information rapidly and help them navigate smoothly through your website's pages. With the help of some interesting and informative links and anchor texts, you'll be able to master this strategy. However, you should not place more than two or three links, and make sure that you only place those links on the most visited pages of your site. Another way to enhance this strategy is by linking selected keywords that people may want to click.
GUEST BLOGGING
Yet another effective strategy for gaining quality backlinks is guest blogging. It refers to the process of posting your content on other websites; this way, you'll increase your reach to new readers, increasing your visibility. You can start posting on other websites by looking for their "write for us" page by searching. There's no doubt that this method can consume a lot of time, and your post still may not be published. Suppose you carefully tailor your content according to that website's guidelines without compromising the content's message. In that case, you'll surely be able to get your content published. Furthermore, you can make a few changes in the same post and submit it to many websites relevant to your website to benefit. Most importantly, keep in mind that writing low-quality blog posts can lead to a significant drop in your website's reputation.
GET BACKLINKS BY ASKING
If you're a beginner in the online market, asking for backlinks can be an excellent start to a strong backlink profile. You can invite people who own websites in your family or friends' group to give you some backlinks. However, be careful in choosing a relevant and trustworthy website for linking. Otherwise, it can harm your website's health and backlink profile. If you follow the right technique and contact many website owners, then asking for backlinks is a must, as you can't let your resources go to waste.
SEO MYTHS TO ALWAYS IGNORE:
Keyword targeting becomes insignificant after 'Google Hummingbird'
Using XML sitemap to enhance rankings
Disregarding meta tags essentiality
Disregarding guest blogging essentiality
Getting high-level domains will help attain higher positions on SERPs
Using any length keywords in anchor texts
Depending solely on external resources
Relying solely on paid searches
CONCLUSION
Like most tasks, earning high-quality and trustworthy backlinks can pose some difficulties. However, by using the tips mentioned above and techniques, you will eventually overcome these difficulties. All you need to do is show some hard work and patience. Hopefully, you will be able to develop a high-ranking website with a robust backlink profile by using these strategies in a short period.
