How do you choose a domain name from more than 342 million registered domain names? Undoubtedly, every website owner wants their site to rank on the first page (especially Google) of browsers. But it starts with choosing a domain name, host, and developing SEO rich content.
Pursuing these three things can be a challenging task because Google keeps changing algorithms and rules regarding SEO. You, therefore, have to keep checking every month to identify what's working and what's not including your web host. For instance, if you create SEO rich content and you have a host who keeps failing, your website will never rank appropriately.
On the same note, the domain name also affects SEO ranking. How? The extension .com is a popular name, and almost all the best names with this extension are already in use. Why? It’s the right domain name, and it performs when it comes to ranking a website.
So, How Precisely Does Web Hosting Affect SEO?
1. Server’s Quality
Your website deserves the best hosting services. Therefore, you need to know how to choose a web hosting service that will eventually be productive. Notably, when you select a particular host, your web will be installed on a server. If this one server is overcrowded, the results are low quality of the server. This means it will be failing as often as you can guess. A crowded server equals downtime, and downtime lowers the rank of your website.
2. Server’s Location
If your website is serving in Australia, ensure your host has a server in your country. Google locates a website and classifies it depending on the state of its originality. This factor, therefore, need to be addressed; otherwise, your site will be losing traffic based on geographical reasons.
3. Changing Your Host to a New One
Different hosts have a precise structure of a website. So, if you were using a different host and decide to move to a new one, the new host will implement a new structure for your website. Consequently, Google will mistake it for a new site and thus reduce your ranking.
4. Loading Website Speed
Have you ever come across a website that took forever to open? Most people ignore a slow website and look for one that responds better. In that context, loading speed is significantly determined by website hosting. If your site exceeds the expected standards, Google lowers your ranking.
5. Hosting Type
Dedicated, shared, and VPS hosting are the plans for hosting. If you don't have enough money to pay the dedicated and VPS plans, you can opt for cheaper options like shared hosting. Nonetheless, the shared plans are under the risk of downtime, and this could affect your website SEO.
So, despite not being able to afford a dedicated plan, ensure to check whether your host is reliable. How? Check the reviews from other clients using the same host. Alternatively, consider paying for web hosting services monthly instead of yearly
How does domain name affect SEO ranking?
Now that you know how web hosting affects SEO, let's look at how domain name influences the SEO ranking of your site. Gone are the days when websites used to rank based on the domain name. A company could domain search depending on the products it was selling and boom! The site could rank.
For instance, if a company sells fluffy carpet, it would choose fluffycarpet.com, and it would immediately rank. However, this does not mean such a site had relevant content. Undoubtedly, Google had to do something about it.
To answer the question, a domain name may or may not affect SEO ranking. But, when a domain name is unique thanks to domain name generator, it provides:
Trust
Brand potential
Promotes click through
And pronounced attention on search engine result pages
Therefore, your domain name should send an accurate signal to achieve the above four. In other words, while exercising domain search, ensure the name contributes or promotes your branding. Also, try and find a name that matches a keyword in your niche. If you do, Google will bold the keyword in a search result.
You have to choose a name that users will consider it as a reference. For instance, if a name has an extension, such as.TECH, ONLINE, STORE, the user will recognize the kind of niche your site serve and log into if that's what they are looking for.
In other words, the secret is to impress people. When your domain name has an extension such as.STORE, people will know you sell goods online and thus click on it. Notably, more clicks more traffic and, therefore, sales and higher ranking.
Another way to improve SEO ranking using a domain name is by considering the anchoring factor. To illustrate, if a website's domain name contains names like web hosting services like the link above (blue text), that web will appear in search results every time a user looks the keyword up.
Ideally, a link is a text with information sending the user to another website for extensive data. If you offer parcel delivery services and your domain name extension is parcel delivery, this could improve your site ranking every time parcel delivery cis used as an anchor to your site.
Google uses more than 200 ranking factors. Web hosting and domain name are some of the ranking factors. So, if you concentrate on these two, who will focus on the other 198 factors? It's your job to implement as many ranking factors as possible. This is the only way your site will rank appropriately.
While at it, ensure you observe:
Signal relevancy
Get the precise audience
Reputation management
Furthermore, consider expired domains when setting a new site. Expired domains are domain names that were popular in the past but are not today. Together with great content, expired domains put your website on the front by default.
Take Away
Let users identify your presence online by choosing a proper domain name and host. These two, along with great content, will elevate you to greater heights in web ranking and sales. Besides, that's your sole goal.
ABOUT: DELAN COOPER
Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Twitter.
