Since the beginning of the pandemic, eCommerce business owners have seen a 42% increase in sales. This is mostly due to the fact that many consumers are stuck at home and ordering things online. If you are the owner of an online store, finding ways to edge out the competition is imperative. Failing to do this can result in a loss of profitability and the inability to grow your audience.
Rather than allowing the competition to beat you at every turn, it is time to take action. Are you trying to make your eCommerce store more competitive? If so, check out the helpful information below.
Change Up Your Product Packaging
The main thing a consumer will notice about your product is the packaging it comes in. Modern consumers want product packaging that is both appealing and functional. If your existing packaging design looks outdated or wrong for your product, it is time to make a change. The longer you allow bad packaging to stay on your product, the harder it will be to win consumers over.
This is why working with professionals like Deepking Labels is so important. These product packaging professionals can help you design and mass-produce new packaging. Revamping your product packaging is a great way to attract attention from a wider audience. Promoting this change on your social media pages and your eCommerce website is imperative.
Figure Out What is Causing Shopping Cart Abandonment
Online retail establishments have a shopping cart abandonment rate of over 75%. If your abandonment rate keeps climbing month after month, you have to figure out why. Allowing this rate to continue to trend upward can leave you with less money in the bank.
If you are offering the same product as a competitor, you have to make sure you have cheaper prices. Many people will abandon a cart if they find a cheaper price or a coupon code. Keeping your prices low will require you to monitor your competitor’s website. You also need to make sure that you haven’t made the buying process too cumbersome on your website. If you are requiring consumers to fill out tons of online forms before they can make a purchase, they may get annoyed and leave.
Offer Better Customer Service
Making your online business venture a success will require lots of hard work. One of the main things you should focus on when trying to beat out the competition is the level of customer service you offer. You need to make sure your employees realize just how important it is to go the extra mile for customers.
When receiving complaints from customers, you need to address them right away. The last thing you want is for bad customer interaction to damage your online reputation. Reaching out to loyal customers for feedback is a great way to figure out where improvements need to be made. While getting this feedback and implementing new customer changes can be difficult, it is definitely worth the time you invest.
Take a Look At Your Product Descriptions and Images
If turning website visitors into paying customers has become difficult, you need to think about revamping your domain. One of the main things you should look at when trying to optimize your eCommerce website is your product descriptions and images. Using new keywords in the descriptions and high-definition replacement images can help you attract more attention from consumers and search engines.
Take Action Right Now
If you feel like your existing eCommerce website isn’t producing the sales numbers you want, it’s time to make a change. Using the tips in this article can help you make your eCommerce website more competitive.
