I recently talked with Michael Brenner, CEO of Marketing Insider Group, and co-author of the best-selling book, The Content Formula. Michael is recognized by Forbes as Forbes' top CMO influencer and social media marketer, and Dun & Bradstreet has also recognized him as a top B2B marketer. Michael has also been included on the list of the top fifty most influential content marketers in the country.
Time to Give Your Business a Lift and Hire a PPC Marketing Agency
How to Add Video Into Your Company Culture
Marcus Sheridan is no stranger to video marketing. In fact, he’s been called the web marketing guru by some major publications and is the genius behind the RiverPoolsandSpas.com website (the most visited site in the industry). Marcus made a name for himself by doing videos, and while his initial videos were homemade, he has transformed into a video marketing expert.
New Basics of Content Marketing
Joe Pulizzi is no stranger to content marketing, and he has seen this practice evolve over the years. Not only does he understand the latest demands of marketers, but he has a firm grip on the industry, which allows him to predict the future of content marketing more accurately. He has some fantastic tips for those new to the industry or for those who are looking to improve their existing strategy.
7 Ways to Host the Perfect Live Event
Niche events are growing in popularity today. With more people connected digitally, the human desire to meet with people face-to-face is growing stronger. In fact, magazine publishers, advertisers, vendors, and business professionals enthusiastically seek live niche events.
Magnificent Marketing Wins Top Agency Award
Best Ways to Improve Your Digital and Social Presence
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine, one of the most interesting CMOs on Twitter according to SAY Media, number thirteen on Forbes' top fifty social media power influencers, and number two on the Leadtail list of top twenty-five people most mentioned by digital marketers. And today, we're going to talk about how small businesses can improve their digital and social presence.
Sales Enablement for B2B Marketers
Why You Really Need Content Marketing and Influencer Marketing
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.
51 Expert Content Marketing Predictions for 2017
Is There a Right Way to Build Links?
Being Objective in Journalism
How to Overcome Ad Blocking
Buyer Persona Built. Now What?
The Importance of Link Building in a Website
What Will Be the Future of Content Marketing?
Content Marketing World 2016: 43 Experts Share Their Top Takeaways
I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!
Are Buyer Personas Important for Content Marketing?
How to Maintain a Better Work-Life Balance
I recently sat down with Marcus Sheridan and we talked about his new video series, The Balance.
I’ve seen all of the videos except the one that was released the morning of our interview. I love what this series is about as I feel it speaks to the heart of pretty much every person out there. From business owners to people just starting out, you must listen to this super successful person talk about his own struggles and how he has dealt with them (although most of us thought he didn’t have any).