Marketing

How to Maintain a Better Work-Life Balance

I recently sat down with Marcus Sheridan and we talked about his new video series, The Balance.

I’ve seen all of the videos except the one that was released the morning of our interview. I love what this series is about as I feel it speaks to the heart of pretty much every person out there.  From business owners to people just starting out, you must listen to this super successful person talk about his own struggles and how he has dealt with them (although most of us thought he didn’t have any).

4 Qualities of Successful Entrepreneurs

Recently, I was asked by Junior Achievement to speak to high school students at William B. Travis, during entrepreneurial week. My assigned topic? What is takes to become a successful business owner. For this talk, I decided to tell the story of my own personal journey, which included many failures and challenges. But I also took this opportunity to speak about the 4 core aspects I believe are needed in order to become a truly successful entrepreneur.

5 Copywriting Mistakes That Cost Your Business Cash: #4 No Social Proof and #5 Call To Action

5 Copywriting Mistakes That Cost Your Business Cash: #4 No Social Proof and #5 Call To Action

To empower publishers and help them master the craft of copywriting, seasoned copywriter Debra Jason of The Write Direction to presents the 5 copywriting mistakes that cost a business money, and how to avoid them.

In her last three presentations,  Jason covered the first three most mistakes you can make, here Jason presents the final two mistakes.

5 Copywriting Mistakes That Cost Your Business Cash: #3 Words Missing the Mark

5 Copywriting Mistakes That Cost Your Business Cash: #3 Words Missing the Mark

To empower publishers and help them master the craft of copywriting, author and copywriter Debra Jason of The Write Direction presents a series on the copywriting mistakes that cost businesses money. 

Now that product has been defined and the market identified, Jason explains how to avoid the third common mistake, which occurs when you are unclear on how to deliver the marketing message.

5 Copywriting Mistakes That Cost Your Business Cash: #2 Not Knowing the Target Market

5 Copywriting Mistakes That Cost Your Business Cash: #2 Not Knowing the Target Market

One of the most important skills for a marketer can possess is the ability to communicate their message through clear and effective copy. Poor copywriting has the potential to drive away business and potential clients, customers and partners.

Seasoned copywriter Debra Jason of The Write Direction to presents on the second of five copywriting mistakes that cost a business money ways to avoid making said mistakes.