A small startup, or even any established business, needs excellent marketing materials in order to build its brand. If it is in the commencement stage, to further grow, expand, and provide recognition to the business, a content marketing strategy is what you need to succeed.
These companies opt to work with a content marketing agency to whom the owners entrust a huge chuck of their campaign and advertising.
I recently talked with Michael Brenner, CEO of Marketing Insider Group, and co-author of the best-selling book, The Content Formula. Michael is recognized by Forbes as Forbes' top CMO influencer and social media marketer, and Dun & Bradstreet has also recognized him as a top B2B marketer. Michael has also been included on the list of the top fifty most influential content marketers in the country.
Joe Pulizzi is no stranger to content marketing, and he has seen this practice evolve over the years. Not only does he understand the latest demands of marketers, but he has a firm grip on the industry, which allows him to predict the future of content marketing more accurately. He has some fantastic tips for those new to the industry or for those who are looking to improve their existing strategy.
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.
I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!
I had the extreme pleasure of sitting down with the “Godfather of Content Marketing,” Joe Pulizzi, to talk about the future of Content Marketing. We talked about the changes coming, personas, the biggest mistakes, and much, much more. See what the best in the business had to say!
I recently had the extreme pleasure of sitting down with Marcus Sheridan with The Sales Lion. Marcus is one of the very best content marketing trainers in the country, and we discussed what it’s like to get started with Content Marketing.
Today’s marketing environment celebrates in-house content as a must-have for any business trying to grow and retain an audience. Joe Pulizzi, founder of The Content Marketing Institute and author ofEpic Content Marketing presents the five elements to consider for quality content marketing.
Our Founder and CEO, David Reimherr has been asked to join The Mad Marketer as a special guest contributor. He will be sharing his marketing insight as well as some very interesting interviews with industry experts. Check out this week's entry below. Leave a comment and let us know how he did.
Marcus Sheridan–president of The Sales Lion, discusses the five essential qualities for content marketing that determine the success of a company. According to Sheridan, in order for a company to have tremendous success and obtain great results, they must first understand and adapt these five practices…
When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Marcus Sheridan presents how to create great content and use it to sell more efficiently.
President of The Sales Lion, Marcus Sheridan presents three secrets to creating a trustworthy website. Every business in the world needs to take a hard look at their website and answer the question, is this a trustworthy website? Here are three ways businesses can enhance their websites and build an incredible amount of trust with their visitors.
Joe Pulizzi, founder of Content Marketing Institute and Content Marketing World discusses the state of content marketing in today’s digital world.
From keynote speaker John Cleese’s phenomenal presentation on unlocking an organization’s creativity to some of the world’s best speakers, Pulizzi’s also covers this year’s Content Marketing World.
