Joe Pulizzi, founder of Content Marketing Institute and Content Marketing World discusses the state of content marketing in today’s digital world.

From keynote speaker John Cleese’s phenomenal presentation on unlocking an organization’s creativity to some of the world’s best speakers, Pulizzi’s also covers this year’s Content Marketing World.

Pulizzi also, goes in to how, with content marketing, one can dominate their industry whether it is a large or small company. The concept has democratized marketing and it is just getting started. Companies are seeing the value, but are still learning how to implement. Most organizations are still at the very beginning of this process, it’s such a long way to go.