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5 Copywriting Mistakes That Cost Your Business Cash: #3 Words Missing the Mark

To empower publishers and help them master the craft of copywriting, author and copywriter Debra Jason of The Write Direction presents a series on the copywriting mistakes that cost businesses money. 

Now that product has been defined and the market identified, Jason explains how to avoid the third common mistake, which occurs when you are unclear on how to deliver the marketing message.

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