Ryan Dohrn of Brain Swell Media and 360 Ad Sales present on how to get advertisers out of the objection-based “red light mode” and into the receptive, open-minded “green light mode.”

Red light mode typically means that the prospect isn’t listening, and the answer is ultimately going to be some version of no. For example, if you offer a client a free ad and they automatically decline, saying their budget is used up (which, of course, isn’t an issue if the ad is free), the client is clearly in red light mode and was planning on saying no from the get-go.

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