Content Marketing
Are you looking for a content marketing agency that can help you develop a powerful content marketing plan that meets your business objectives and helps you climb the search engines for what your target audience is searching for online? Whether you are a B2B or a B2C, we are ready to become the marketing company that helps you grow your business, improve your search rankings (SEO) and boost your profits all at the same time. See our "6-step process” below for how we plan to achieve this and if you are in Austin, TX, let’s meet up for a cup of Joe to discuss in person!
What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
What is included in our Content Marketing solution?
Content Marketing Strategy
Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?
Editorial Content
Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.
Creative Content
Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We create videos, infographics, data visualizations, quizzes, and more.
Keyword Research
We have an established keyword research and mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component.
Promotion & Distribution
"If you build it, they will come" is not a mantra that applies to content. We help you properly distribute your content beyond your website — through social media, pay per click advertising, and many other channels.
Measurement
You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results.